2009-Apr-24 - Marimekko: The Height Of Finnish Textile Design
A strong Finnish design movement emerged after WW2 and received decisive impetus by the International Triennials in 1951 and 1954, which defined the idea of a "Finnish design." By formally incorporating design into manufacturing, textiles that came from Marimekko got international attention via their identification of an exclusive market that was responding to strong Finnish design aesthetics.
Marimeko started in Finland in 1949 after buying Printex Oy, which was an oilcloth factory outside of Helsinki. Armi and Viljo Ratia started the company and it is known for the production of the highest quality textiles for clothing and home furnishing. They brought back the old technique of silk-screen printing by hand on cotton.
The procedure, which was known bya nonuniform outcome and recap lines, elicit a human feel to every design. Though building techniques were mechanized years ago, the business stays building hand-crafted value in its printing. Its work of attractive designs and regular fibers further upheld its liability to the Scandinavian empathy for nature.
Under Armi's design direction; the company broke ranks with traditional Finnish textile designers, implementing an array of nonfigurative patterns, using the abstract graphic designs of artistic colleagues. The first collection of simply cut dresses was brought out in Helsinki in 1951 and originated as a promotional strategy for the firm's printed cotton fabrics (marimekko tyg).
Wraparound and front-buttoned garments were included, accentuating the textiles rather than the styling of the garments. The collection was called Marimekko, combining the old-fashioned Finnish girl's name of Maria and the term mekko which described a tow shirt, open at the back and worn like a pinafore. Since then "Maria's little dress" expanded into home furnishing textiles, with overseas licensing agreements (initiated in 1968) for wall coverings, bedding, decorative fabrics, paper products, table linens, kitchen ware, furniture (mobler), ceramics, glassware, rugs, and wall coverings.
Near the end of the 20th century, Marrimekko had brought about a huge comeback in the United States, with fabric and interior design (heminredning) for indoor and outdoor use, wall coverings, bedding and many more products for American purchasers via a series of licenses. While not as popular as some other textile companies in America, Marimeko’s daring yet basic print designs and distinctive use of color have made these designs well known and highly identifiable , even now.
By formally integrating design into manufacturing, textiles from Marimekko acquired international attention through their identification of an exclusive market responsive to the strong Finnish design aesthetic. The collection was so named by combining the old-fashioned Finnish girl's name of Maria and the term mekko which described a tow shirt. Since then "Maria's little dress" expanded into home furnishing textiles, with overseas licensing agreements for wall coverings, bedding, furniture (möbler) etc. The company made a name for itself in the United States in the 1990's by licensing its products here. These products included fabric for interior design (inredning) such as wall coverings and rugs, as well as bed linens and much more.
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